GTM 40: Refresh Your Mindset, Because the Numbers are Different Today


Sam Jacobs


May 23, 2023




GTM 40: Refresh Your Mindset, Because the Numbers are Different Today

Sam Jacobs is the founder & CEO of Pavilion and Host of The Sales Hacker Podcast, Sam is focused on helping people unlock and achieve their professional potential. He believes there is greatness within all of us and sometimes it just needs a mechanism through which it can be brought forth. This philosophy led him to build a company called Pavilion and the purpose of that company is to help members, employees, and stakeholders realize the greatness within themselves. Pavilion is a paid membership for leaders of all levels dedicated to providing support, assistance, education, and career growth. They are a global organization with over 9,000 members and hubs in every major city in the world. Sam created Pavilion based both on his personal experience and the experiences of friends, partners, and colleagues in the high growth community.

P.S. We're officially running a GTMfund giveaway program! Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you'll be entered to win a pair of GTMfund Airpod Pros!

What you'll learn

  • Pre-negotiating your severance pay and equity when joining a company
  • Adjusting Comp plans and aligning each contributors goals to the companies
  • Pivoting away from the zero interest rate era 


(3:16) SVB banking analysis

(11:06) Pavilion’s origin story

(15:00) Stepping into Pavilions next chapter

(23:48) What people should be thinking about and negotiating for into their contract as they move into their next roles

(35:41) How to handle getting paid not at market rate

(41:29) Hot take: Sales people don’t actually generate the money in the business


I’m not soho house, I’m not Kim Kardashian, I don’t know how to scale cool.
Ask yourself: does my perspective on growth align with how the CEO wants to grow.
It's your job as an employee of the company to understand how the business works, and if you don't want to do that, take a hike pal, get outa here!

Links and Resources

Sam Jacobs' LinkedIn:

Pavilion's Website:

The GTM Podcast

Don’t miss The .GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

And…monthly bonus podcast episodes dropping the first Thursday of every month.