GTM 28: How Auth0 Took Big Risks To Avoid Pipeline Plateau

GTM 28: How Auth0 Took Big Risks To Avoid Pipeline Plateau with Martin Gontovnikas

‘Thinking more out of the box instead of just following playbooks is something that I think is important.’ – Martin Gontovnikas.

In this week’s episode, Scott Barker chats with Martin Gontovnikas ‘Gonto’ about taking big risks in marketing, Generative AI, and understanding customer behavior while making marketing strategies.

Gonto is the founder of Hyper Growth Partners. He previously worked with Off Zero where he started in branding relations and ended up in marketing and growth, growing with the company in revenue from 20 dollars to 20 million average revenue.

What You Will Learn:

  • The impact of Generative AI on marketing.
  • How to achieve big hairy audacious goals in marketing.
  •  Experimenting in marketing when risk tolerance is low.

Highlights:

(04:02) Generative AI for marketing.

(09:56) Where will Generative AI be in 10 years?

(13:31) Audacious goal experiments that worked.

(22:53) Big audacious goals that turned out successful.

(30:29) Restructuring back after implementing an audacious idea.

(33:40) Running experiments when risk tolerance is low.

(36:40) How long do you run an experiment before making a decision?

(39:31) What most revenue leaders believe but Gonto doesn’t agree with.

(44:01) Fitting marketing strategies into users’ habits.

(46:36) How to get in touch with Gonto?

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/mgonto/en
Website: https://www.hypergrowthpartners.com/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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