The GTM podcast
The GTM Podcast

Max Altshuler

October 20, 2022
38 min

Episode Description

Our First Monthly Jam with Scott Barker and Max Altschuler

Host Scott Barker holds a jam session with regular guest, friend and mentor, Max Altschuler. Max heads up the VC firm .GTMfund, which is focused on investing in hyper-growth B2B SaaS companies. He is also the founder of Sales Hacker, former VP of Marketing at Outreach and has written three books that encompass his knowledge and expertise in the sales industry.

Scott and Max talk shop on GTM staying true to the podcast’s storytelling format, including:

A breakdown of GTM’s three pillars:

o The Fund

o The community

o The media – now launching as the third piece of the puzzle.

“… I think there's a lot for us to showcase that's happening in our community.”

• How it all started:

Max talks about how GTMFund came to be, its mission, and hypothesis.

“…you want to be able to diversify and pick winners.”

“…we don't really necessarily see it as a VC firm, we see it more as a product.”

• The importance of community to GTMFund and supporting portfolio companies.

Max reveals his “superpower” and how the community got behind its portfolio companies.

“…I'm one of those believers… double down on your strengths and forget about your weaknesses…”

• Max shares a personal story on getting thrown into the “fire,” how it impacted him and what he learned from it all. And there may be some talk about…goats.

“… no matter how big the company is, you know, obviously, you have to be resourceful.”

• And, Max answers listeners’ questions: how founders can tweak fundraiser strategies given the current environment.

Plus, what he’s learned in his standout career; sharing golden advice on conquering challenges the easy way.


Don’t miss The .GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

And…monthly bonus podcast episodes dropping the first Thursday of every month.


Books written by Max Altschuler: Hacking Sales, Get Career Hacking, and Sales Engagement.

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